Style and Substance: Kim

Name: Kim Forsberg

Age: 26

Location: London

With a fierce passion for the environment, eternal wanderlust and a knack for swimming upstream, Kim is like a WWF wet dream. To look at, she’s got a disarming Jodie Kidd-come-Elsa Hosk innocent appeal, but a moment in her company and you’ll realise she’s has that strong independence of spirit that many amazing Swedish women are graced with.

I am a restless soul. I like thinking about and analysing things all the time. Traveling allows me to appreciate and understand the diversity that makes up this world. Moving about helps to satisfy my thirst for knowledge. Leaving my Swedish comfort zone gave me a confidence I wouldn’t have otherwise had. I would probably have gone nuts if I had spent my twenties in a 9-5 job on the island where I grew up.

Absolutely! I love my photos and paintings, all of them! You shouldn’t be stuck in the past they say, but after a heavy day, I love to dream and reminisce about the past, looking at photos. My favourite set is that of a sailing trip I did to Panama in 2007. They are full to the brim of passion, excitement and make me smile every time.

People tend to care more about their local environment than the global. Creating simple, fun and creative solutions for consumers is a good start. Sustainability is actually a very basic concept. People think it’s more radical than it really is. If turning to more local production slows down consumption fetishism - is it really that bad?

Love is so hard! I am dating the city of London right now.

Can I have two?

Firstly, the salmon that swim upstream.

And secondly, I think sea turtles are the coolest animals. How great would it be to hear about what has happened in the deep blue over the last 80 years?

Africa. I believe there are few continents left which have as many hidden cultures and stories as Africa. I have always wanted to meet with Timon and Pumba, and got the chance in 2009 when I went to Tanzania and Serengeti for research. So my love lies in that part of the world.

In the brightest of lights with friends and family. But there is something about those melancholic moments. With the right music and thoughts they can be almost as poignant.

Well… It would have to be this: new in a city and I run into a fun, pretty man with a cute accent. We would run around experiencing the city together, flouting all the rules of time. Oh, and we will end up in a bar with spectacular drinks, food and music.

In the arms of a handsome man, preferably on a sailing boat close to a big city where my working days will be filled with the important tasks of making the world a better place.