Name that Neon - Swim Shorts

Forget jealously watching suspiciously wealthy Russians, swanning around on outrageously large Gin Palaces. This summer is all about festival-beaching.

No-one is nipping off for a quiet read on a deserted strip of sand. We’re embracing everything bombastic about being on holiday - raving it up with loud, attention-grabbing, neon patterns and colours. Dance in front of a beach stage, sip vodka instead of Pina Coladas and celebrate combining two of your favourite past-times - holidays and piss-ups.

Neon trunks are the preferred sartorial beach statement for this kind of trip. Whether they’re a touch tongue-in-cheek or all-out, unabashedly mental.

Here is our pick:

Frank’s Zebra print trunks: £50 - SELFRIDGES

Shark Print Swim Shorts: £22 - ASOS

Diesel 55DSL Becer Scene Print Shorts: £20 (down from £40)- USC

Hurley Phantom 60 King’s Road Board Shorts: £59.99 - SURFDOME

ETRO Neon Printed Swim Shorts: £141 - FARFETCH

Fabric Dip Dye Swim Shorts: £10 (down from £18) - USC

And for the really brave:

Dan Ward Printed Swim Trunks: £100 - MR PORTER