Will Johnny Berba help you find a date this Valentine’s?
XWHY SPEAKS TO THE YOUTUBE SENSATION WHO SPENDS UP TO 14 HOURS A DAY PICKING UP GIRLS ON THE STREET
Johnny Berba, 30, will be the first to admit that he’s not the stereotypical ladies man. Crippled by social anxiety after being bullied at school, the London-born former amateur boxer was awful with women throughout his teens and early 20s. He started his journey to becoming the charming Casanova he is today back in 2007, after discovering pick-up artist materials such as best-selling book ‘The Game’ by Neil Strauss.
This inspired him to start learning how to perfect the art of seducing women on the street. Berba spent up to 14 hours a day on the streets of London meticulously perfecting his seduction techniques and created a YouTube channel to share what he had learnt with the world. His channel became so popular that he was able to give up his day job to become a professional dating coach.
With Valentine’s Day just around the corner, we sat down with Johnny to find out how he trains men to overcome their anxiety around the opposite sex and just what else the techniques can be used for.
JOHNNY, CAN YOU TELL US EXACTLY WHAT YOUR JOB AS A DATING COACH ACTUALLY INVOLVES?
I help men with social anxiety or social fear and I teach them how to manage it at a level they can control and attract women in a natural way. By natural, I mean being themselves and being congruent with their own personality.
I teach them how to do that, whether it’s through eye contact, teasing, body language, but more to stress the point and encourage them to get out the house and do the same as I do.
IS IT POSSIBLE TO ATTRACT BEAUTIFUL WOMEN WITHOUT HAVING MATERIAL ATTRIBUTES LIKE GOOD LOOKS OR MONEY?
Do you need to be good-looking to attract women? I would say it is normal to have these feelings, but you need to experiment to see for yourself if that’s true. It’s not been true for me. It’s not been true for people I’ve worked with. How many men are there that it’s not true for?
MOST BLOKES WALKING OUT ON THE STREETS OF LONDON WOULDN’T DREAM OF APPROACHING A WOMAN THEY DIDN’T KNOW. WHY DO YOU THINK THIS IS?
I totally get it, because in most Western societies, it’s not socially acceptable or normal to do it. People need to try it and see for themselves. I have had a lot of success with women from the street. I accept it’s not for everyone, but my methods don’t just apply in the street. They apply everywhere from the streets to bars and all over.
WHAT DO YOU HAVE TO SAY TO THOSE WHO THINK WHAT YOU DO IS A BIT SLEAZY?
I don’t get upset with people who criticise me. I could be deemed a ‘pick-up artist’ to lots of people, but what I teach every area our lives from success with women to socialising at home with your family.
YOU WERE YOU AWFUL WITH WOMEN THROUGHOUT YOUR TEENS AND EARLY 20s. WHAT WAS UP WITH YOU?
I’m not afraid to admit it. I had social anxiety. I was bullied at school. I had a lot of bad experiences as a youngster. I was bad with women because I felt bad in myself. Even now, I’m as awkward as anyone else when I leave the house for the first 10/15 minutes. I said to a student the other day that just because it looks easy doesn’t mean it feels easy, but then I get talking to people, give you a few compliments and it’s like ‘right here we go’.
THERE ARE HUNDREDS OF VIDEOS ONLINE DEMONSTRATING HOW YOU PICK UP WOMEN, BUT YOU’RE IN A RELATIONSHIP NOW. ARE YOU COMPLETELY HONEST WITH YOUR GIRLFRIEND ABOUT WHAT GOES ON?
We can only try, my friend! *laughs* Of course. I met my girlfriend on the streets She knows everything about what I do. I’ve had trust issues in relationships in the past, but for the last five months, I don’t go on dates any more. I don’t go for a phone number any more…only if I have to for YouTube.
YOU SEEM TO HAVE CURED YOUR ANXIETY AROUND WOMEN, SO WHAT’S THE ULTIMATE GOAL WITH ALL OF THIS?
I have got a vision to spread this message all over the world. It doesn’t have to be through a 1-on-1 coaching session. It can be through a YouTube video.
I love what I do. I get a lot of emails from students. They are close friends of mine. We have a great relationship. I want to offer more. The vision is to keep growing and just see where I can go with this.
Johnny is running a coaching bootcamp over the weekend of 7-8 February. For more information, visit johnnyberba.com