Why should we care about millennials?
Millennial are on the minds of everyone; employers, economists, researchers, marketers. The reason for this, is that these are the people experiencing and instigating change in the modern world.
Most of them have never had to suffer the sound of AOL’s internet dial up…
Let alone had to deal with windows 95
They are arguably the most expressive generation around, as technology has allowed them to share every thought, opinion and event in their lives with a degree of anonymity. there is no more hanging around in shopping centres hoping to come across a like minded group of goths or skaters. They simply switch on their phone and their is a whole world of them at their finger tips.
Their ability express themselves and collaborate, means they are at the forefront of change.