The New World of Self Promotion

Photo by Jeff Sheldon on Unsplash

Tears for Fears once sang “Everybody wants to rule the world.” You grew up hearing you can be anything you want if you set your mind to it, that if you get your head down and work hard, the world and all its opportunities will come to you. But it’s been a few years, you’ve graduated university, and the world hasn’t knocked on once. What’s that all about?

In this age of encouraged narcissism everybody is looking out for themselves, everyone is searching for a way to get their name out there and get ahead of the rest of the pack. It’s time to stop waiting around for the world to do you a favour and instead do yourself a favour and get your name out there. But how?


There’s no point in believing you’re God’s gift to [insert skill here] if you never do anything with that skill. You might be the most exceptional artist of all time, but if you spend 90% of your time romanticising your struggle and lamenting the lack of recognition, you’re never going to prove anything to the world.

The new age of technology has given people an abundance of opportunities to get your work or ideas out there and show off. Instagram, Twitter, Tumblr, whatever, are all platforms where you can showcase your work to a worldwide audience.


We all love a trip to the local, but if you take a look around the bar one weeknight do you expect to see anyone who can help you make it big? The answer is unlikely. Cities all across the country hold events in a whole range of different industries, Facebook events and groups can connect you with the right people for career advancement.

As ever, networking is essential, something about not what you know but who you know. You can’t expect opportunities to find you, so grab chance by the collar and go out and find these opportunities. Dave from the pub is a nice guy, but he’s unlikely to pass on your genius in a way that helps you make it big.


You aren’t the only one who wants to rule the world though, are you? Competitive industries are a breeding ground for ambitious young people who want to be ahead of the curve. But there’s so many of these that so many of them get lost in the shuffle.

To ensure that doesn’t happen to you, it is vital to find a way to stand out from the rest. Find a compelling way to make sure any potential employers remember you. Things like folding business cards are a great way to pique interest, as well as showing you’re able to take the initiative. This demonstrates a desire to be the best.

You’re going to come across a lot of people trying to tread on your skull to reach the next step. Don’t let them. If you’re ever going to move up in the world, the way to do it is to be aggressive, forthcoming, and above all unique. Employers don’t want boring old beige, the like something with a bit of flair.


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