• XWHY STYLE: Trends for the Summer

    “Everyday like a mardi gras, everybody party all day No work all play, okay!” Ah if only summer in the city was as dreamy as Will Smith managed to make Miami in his ditty from the album “Big Willie Style”. […]

  • Welcome to the Thfkdlf…

    The team behind up and coming UK Streetwear brand THFKDLF talk to XWHY about their worldwide appeal, how they would make the world a better place and their fucked life before fashion. We recently stole some time with one of the […]

  • #FOUND – Bellfield

    HERITAGE BRAND BELLFIELD IS XWHY’S BRAND OF THE WEEK Bellfield was born out of a company that had a history of supplying the high street’s largest retailers. It has since gained a loyal following, having become the home of clothing with […]

  • STYLE: Hype x Topman Festival Pack…

    I’m not sure why, but every time a festival comes around, we all find ourselves looking at our summer wardrobe and thinking: “This just won’t cut it. I need something more festivally!” As we move into June once again the festival […]

  • Cole Haan LunarGrand Perforated Toe

    Cole Haan is the first word in 21st Century dapper. Luxurious takes on classical shapes, with an effortlessly modern twist. They do come with a rather hefty price tag, but that’s just what you’re going to have to expect for […]

  • It’s A Razor Renaissance – Apparently We’ve Reached ‘Peak Beard’

    A new study reveals that we need to rid ourselves of facial fuzz immediately Every other wayfarer in Shoreditch has got one. In fact, this trends been so prevalent that even your bloody dad has caught on to it. Or […]

  • London Undercover: Overhead Styling

    It’s quite hard to get excited about the need for an umbrella…but if anyone can do it, it’s London Undercover I hate to be a Debbie Downer, but as I am sure you are well aware, the phrase “April Showers” […]

  • Training Day: Reebok GL 6000

    A Friday exploration of the global sneaker drop… Reebok has brought out its GL 6000 in three new colourways. A black/lemon, grey/vital blue and a navy in its new Athletic Pack. The three new designs come in premium suede, stamped […]

  • Training Day: Puma 2014 ‘Tropicalia’ Pack SS14

    A Friday exploration of the global sneaker drop… It’s been a while since we’ve featured Puma. So it was about time they came up with something cool. Anyway, they’re bringing out a Spring/Summer 2014 menswear re-envisioning of their ‘Tropicalia’ collection. […]

  • Training Day: Offspring x Saucony Originals

    A Friday Exploration of the Global Sneaker Drop… Taking the Offspring iconic running shoe – Shadow 6000 – Saucony Originals have come aboard to offer their own spin. Celebrating the Offspring’s first store on Neal Street, Covent Garden, London, in […]