• Nike NSW ‘City’ Pack

    Nike NSW is getting us ready for summer, with a super booster pack in the new ‘City’ colourscape. Just when you thought you were on the ball with your cammo pack or your Venom Green Roshe Runs, Nike come out […]

  • atmos x PONY Slam Dunk Hi Tops

    “New York State of Mind” PONY has its roots firmly lodged in New York, hence the inspiration for their latest collection with the Harlem branch of atmos NYC‘. They’ve re-envisaged their vintage-feel Slam Dunk models to give them an appropriate […]

  • Training Day: Reebok GL 6000

    A Friday exploration of the global sneaker drop… Reebok has brought out its GL 6000 in three new colourways. A black/lemon, grey/vital blue and a navy in its new Athletic Pack. The three new designs come in premium suede, stamped […]

  • Training Day: Puma 2014 ‘Tropicalia’ Pack SS14

    A Friday exploration of the global sneaker drop… It’s been a while since we’ve featured Puma. So it was about time they came up with something cool. Anyway, they’re bringing out a Spring/Summer 2014 menswear re-envisioning of their ‘Tropicalia’ collection. […]

  • Training Day: Offspring x Saucony Originals

    A Friday Exploration of the Global Sneaker Drop… Taking the Offspring iconic running shoe – Shadow 6000 – Saucony Originals have come aboard to offer their own spin. Celebrating the Offspring’s first store on Neal Street, Covent Garden, London, in […]

  • Training Day: Vans Vault x Diemme Collection

    A Friday exploration into the global sneaker drop… Vans by Vault have paired up with the Italians again. Vans Vault x Diemme are presenting their Vans Era LX collection as a special two-pack, named the Montebelluna Era LX. The two […]

  • Martin Lotti: Designer Just Doing It

    Mr Mike meets Mr Lotti, Nike’s Global Creative Director, to talk egos, sport’s superstars and just darn doing it… As you would expect from a leader in his field…and creative director of one of the biggest, coolest and most influential […]

  • Sneakers in the Snow- XWHY Edit

    So like, apparently, this Winter in the UK is going to be mental. Granted, the meteorologists pretty much say this every year, but apparently 2013-14’s coldest season is going to be “exceptionally severe”, with frostbite temperatures and an unhealthy level […]

  • Find of the Week: Patta

    As the XWHY brand of the week, we’ve chosen Patta, a Dutch store and collaborative clothing brand based in Amsterdam Patta’s Amsterdam doors have actually been open since 2004, but it was only in the last week, after they opened […]

  • The NIKES on My Feet

    Nike – brand in focus Nike have been the King of Kicks ever since the first Waffle Bottoms hit the street, so in 2013 it’s no surprise to see them doing everything they can to retain the crown for another year. […]