Nike
  • SNEAKRS – The Only App A Sneakerhead Needs

    Every time I get mistaken for a Sneakerhead, I find it increasingly flattering. I feel it’s the equivalent of your Sunday league striker scoring a perfect hatrick (left/right/header) and then being compared to Ronaldo. The reality is that I am […]

  • XWHY STYLE: Return of the Max

    Everybody loves a throwback and Nike are no different. They have made an art form out of refreshing and remixing past silhouettes and this Autumn is no different as 20 years on from their first release, Nike are launching a […]

  • XWHY STYLE: NikeLab x Pigalle Collaboration

    In the ongoing collaboration between NikeLab and Pigalle, basketball has remained constant. This collection is no different, broadening the scope to include new garments/silhouettes that work seamlessly for men and women. This is the first time Pigalle founder Stephane Ashpool […]

  • XWHY STYLE: NikeLab Dunk Lux Chukka x RT

      Before last year, Riccardo Tisci had been known as an “Air Force 1 guy,” but his latest NikeLab collaboration offers a new take on the “Dunk”. Tisci and NikeLab have come together to create the new NikeLab Dunk Lux Chukka x RT. The […]

  • XWHY Style: Nike Air Force 1 Ultra Flyknit

      There are classic trainers and there are new trainers. Every now and then the two come together and something magic happens. Last week  saw the launch of the Air Force 1 Ultra Flyknit, Thirty-four years after the launch of […]

  • Kyle Walker – The Air Max King

    Last night he was part of the England team that took on Italy and managed to extend their most recent unbeaten run to 8 games under Roy Hodgson and as his day job he can be seen in another white […]

  • XWHY FOOTBALL: Another Piece of Gold for Ronaldo

    So what do you give to the man that has won pretty much every single individual award available in football? After another barnstorming year of goals, skills and defiant shows of confidence, it was no surprise to see Cristiano Ronaldo […]

  • XWHY Style: Nike unveil their latest Sneakerboot Collection

    The Sneakerboots of 2014… When it comes to Winter fashionable footwear has always been hard to come buy so last year when Nike released their first Sneakerboot range, sneakerheads and fashionistas alike rejoiced. Once again this year they are taking […]

  • XWHY STYLE: Always look at the bright side of life

    As usual Nike continue to keep things fresh as we move into the Autumn months with their latest colourful kits and boots. Using vibrant colours  Nike Football launches a new collection of boots and third kits designed for some of Europe’s leading clubs. […]

  • XWHY SPLURGE: September

    7 Things to Blow Your Paycheck on That are Better Than Tequila   1. Do the Right Thing @ Barbican Centre £9.50 – 3rd October  This year sees the 25th Anniversary of this iconic, gritty Spike Lee film. Set in […]