Design
  • Galvin Brothers X Jameson

    When we find a hobby that we truly love, we are always willing to invest time and money into it sometimes beyond what others might deem reasonable. And in the UK, drinking is definitely a hobby that fits into this mould. Fortunately Galvin Brothers are on […]

  • #FOUND – Pocket Chief

    NEW MANCHESTER BASED LABEL POCKET CHIEF IS XWHY’S BRAND OF THE WEEK It’s always nice when a new name in men’s fashion manages to perfectly capture an ideal or an ethos when creating a brand. Pocket Chief has managed to […]

  • Welcome to the Thfkdlf…

    The team behind up and coming UK Streetwear brand THFKDLF talk to XWHY about their worldwide appeal, how they would make the world a better place and their fucked life before fashion. We recently stole some time with one of the […]

  • Mr Frivolous: “I’ve Never Seen Titanic, That Film Looks Like Dry Paper”

    Mike Thomas chats to the mysterious facelessness that is artist Mr Frivolous Artists are those who have the ability to look at the same thing as the next man and see something different. Is it a trick of the mind […]

  • Lingerie Fashion Week – Manhattan’s Wonderland

    XWHY Photographer Cooper Naitove heads to Lingerie Fashion Week in NYC and Gets a bit more than he bargained for… Get Your Fendi Out of My Face There are a few times a year that I try to avoid Manhattan […]

  • Rothco x Pony Capsule Collection

    Rothco and Pony have their cake and eat it… Collaborations are becoming an increasingly common part of fashion as they are music, with brands trading off each others cachet and cool. The collaboration between Rothco and Pony is no different. […]

  • Daniel Hirschmann – Technology Will Save Us

    Natasha Bird meets super-geek-come-superhero Daniel Hirschman, to chat time machines, resourcefulness and how much sellotape is enough sellotape… Technology is great. Without a pocket-sized Insta-portal to the filtered and framed world, how would we know that our cheeseburger really is […]

  • Motorcycle Style Diaries: Uniforms for the Dedicated

    This summer, photographer Sven Eselgroth embarked on a four month motorcycle mission. He had some particularly beautiful territory to negotiate – the sort that befits a two-wheeler – in the hills and valleys of Scandinavia. On his journey, he stopped […]

  • Martin Lotti: Designer Just Doing It

    Mr Mike meets Mr Lotti, Nike’s Global Creative Director, to talk egos, sport’s superstars and just darn doing it… As you would expect from a leader in his field…and creative director of one of the biggest, coolest and most influential […]

  • Julio Thomas: Designer on a Mission

    “Who is to blame in one country? Never can get to the one; Dealin’ in multiplication; And they still can’t feed everyone… “Oh no, we gonna rock down to Electric Avenue; And then we’ll take it higher…” Brixton. Much maligned […]