SXSW 2014: Style Files

SXSW 2014 – From Hipster to Hip-Hop

SXSW music festival in Austin, Texas, was brimming full of all of the different cliques and posses that you might imagine. From bearded hipsters to wannabe rap artists touting their CDs on street corners.

We documented some of the most interesting style elements that we came across….here’s a hint, bucket hats are in, in a BIG way.


Delighted to see Patta, our brand of the week from back in October, represented in Austin…

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SXSW 2014 fashion street style XWHY Magazine

Yep, that would be XWHY’s Mike, repping the floral/hawaiian shirts…

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