Editor’s Pick
  • XWHY STYLE: New Era NFL Apparel Collection

    The Weather has officially turned into some bullsh*t so it’s time to invest in some appropriate headwear… As New Era unveils its latest NFL apparel collection alongside corresponding team caps to create the perfect hook-up. The collection includes lifestyle pieces which […]

  • XWHY STYLE: Always look at the bright side of life

    As usual Nike continue to keep things fresh as we move into the Autumn months with their latest colourful kits and boots. Using vibrant colours  Nike Football launches a new collection of boots and third kits designed for some of Europe’s leading clubs. […]

  • XWHY Style: Diemme Footwear

    Diemme, purveyors of the finest handcrafted Italian footwear, present the Marostica Low for Autumn / Winter 2014.  The beautifully constructed Marostica Low incorporates hiking details on this low silhouette, utilising components of Italian origin. Aphrodite has two styles of these […]

  • Jungle x Alpha Industries

    Hardly a day goes without some musician or band announcing their foray into the fashion industry, and today folks is no different. This time however, rather than being a multimillion pound rapper or pop starlet making the announcement, it is […]

  • #FOUND – Pocket Chief

    NEW MANCHESTER BASED LABEL POCKET CHIEF IS XWHY’S BRAND OF THE WEEK It’s always nice when a new name in men’s fashion manages to perfectly capture an ideal or an ethos when creating a brand. Pocket Chief has managed to […]

  • #FOUND – MeishMellow

    XWHY grabs a chat with MeishMellow founder Daniel Miles. What’s the deal? I started MeishMellow during my time at uni as a way to document the photos and videos that I made and it has basically grown from there. It […]

  • #FOUND – Bellfield

    HERITAGE BRAND BELLFIELD IS XWHY’S BRAND OF THE WEEK Bellfield was born out of a company that had a history of supplying the high street’s largest retailers. It has since gained a loyal following, having become the home of clothing with […]

  • Sneakerhead: 6 Tools of the Trade

    Your “Keeping Up With The Jones’” Guide To Trainers There are people that wear trainers, there are people that like trainers and then there are a special breed of people who go one step beyond. The people that are totally, […]

  • Nike NSW ‘City’ Pack

    Nike NSW is getting us ready for summer, with a super booster pack in the new ‘City’ colourscape. Just when you thought you were on the ball with your cammo pack or your Venom Green Roshe Runs, Nike come out […]

  • New Era Heritage Series…Take Two

    With a history in sports that goes back over 90 years, Buffalo based New Era is in prime position to be talking heritage. After the initial release of itʼs heritage series, featuring reworks of the original wool caps worn by […]