Dress Yourself
  • Lyle & Scott 140

    A little bit of history as the brand hits a new mile stone… For a lot of our generation, Lyle & Scott and its golden eagle only really landed in our consciousness when Steve Jones popped up on T4 wearing […]

  • SXSW 2014: Style Files

    SXSW 2014 – From Hipster to Hip-Hop SXSW music festival in Austin, Texas, was brimming full of all of the different cliques and posses that you might imagine. From bearded hipsters to wannabe rap artists touting their CDs on street […]

  • Dope Collabs

    Streetwear brand Dope Couture finds some fun bedfellows for its recent collaborations. As you know, XWHY is a big fan of upmarket streetwear, especially when it’s worn by really unlikely people… LA brand Dope Couture is pretty much this concept […]

  • New Era Heritage Series @ Hoxton Gallery

    XWHY heads down to the launch party for New Era Heritage Series 1934 collection The first New Era professional baseball cap was produced in 1934 for the Cleveland Indians’ home and away kits. Paying homage to New Era’s involvement in […]

  • Rothco x Pony Capsule Collection

    Rothco and Pony have their cake and eat it… Collaborations are becoming an increasingly common part of fashion as they are music, with brands trading off each others cachet and cool. The collaboration between Rothco and Pony is no different. […]

  • Adidas Consortium EQT

    Running Support OG As the old saying goes, “Never trust a man with bad shoes”. In 2013, we welcomed the return of the running shoe into the fashion fold, with pretenders to the throne like Saucony & New Balance going from […]

  • Money Makes the World Go Round – And Buys A Lot of Trainers

    Payday is HAPPENING. Forget saving up for a sweet set of wheels, who needs a car when you can cruise around town in new kicks…. yeah.  It’s been tough, it’s been draining, it’s been emotional, but you can stop bothering […]

  • Sneakers in the Snow- XWHY Edit

    So like, apparently, this Winter in the UK is going to be mental. Granted, the meteorologists pretty much say this every year, but apparently 2013-14’s coldest season is going to be “exceptionally severe”, with frostbite temperatures and an unhealthy level […]

  • Akomplice x Joey Bada$$ x J Dilla

    If you’re following our Monday Playlists or you managed to catch Dom’s Missed Mixtapes #4 you’ll know that we’re big fans of both J Dilla and Joey Bada$$. So it’ll come as no surprise that we were pretty stoked to learn […]

  • Trend Watch: Arctic Explorer

    Polar bears and polo-necks, Arctic Explorer fashion is all over the high street. Dressing for the Arctic is no easy feat. You’ve got long johns to consider, gore-tex middle layers, fur linings and…moon boots. These aren’t components you’d usually contemplate […]