Dress Yourself
  • Training Day: Reebok GL 6000

    A Friday exploration of the global sneaker drop… Reebok has brought out its GL 6000 in three new colourways. A black/lemon, grey/vital blue and a navy in its new Athletic Pack. The three new designs come in premium suede, stamped […]

  • Training Day: Puma 2014 ‘Tropicalia’ Pack SS14

    A Friday exploration of the global sneaker drop… It’s been a while since we’ve featured Puma. So it was about time they came up with something cool. Anyway, they’re bringing out a Spring/Summer 2014 menswear re-envisioning of their ‘Tropicalia’ collection. […]

  • Training Day: Offspring x Saucony Originals

    A Friday Exploration of the Global Sneaker Drop… Taking the Offspring iconic running shoe – Shadow 6000 – Saucony Originals have come aboard to offer their own spin. Celebrating the Offspring’s first store on Neal Street, Covent Garden, London, in […]

  • Training Day: Vans Vault x Diemme Collection

    A Friday exploration into the global sneaker drop… Vans by Vault have paired up with the Italians again. Vans Vault x Diemme are presenting their Vans Era LX collection as a special two-pack, named the Montebelluna Era LX. The two […]

  • Lyle & Scott 140

    A little bit of history as the brand hits a new mile stone… For a lot of our generation, Lyle & Scott and its golden eagle only really landed in our consciousness when Steve Jones popped up on T4 wearing […]

  • SXSW 2014: Style Files

    SXSW 2014 – From Hipster to Hip-Hop SXSW music festival in Austin, Texas, was brimming full of all of the different cliques and posses that you might imagine. From bearded hipsters to wannabe rap artists touting their CDs on street […]

  • Dope Collabs

    Streetwear brand Dope Couture finds some fun bedfellows for its recent collaborations. As you know, XWHY is a big fan of upmarket streetwear, especially when it’s worn by really unlikely people… LA brand Dope Couture is pretty much this concept […]

  • New Era Heritage Series @ Hoxton Gallery

    XWHY heads down to the launch party for New Era Heritage Series 1934 collection The first New Era professional baseball cap was produced in 1934 for the Cleveland Indians’ home and away kits. Paying homage to New Era’s involvement in […]

  • Rothco x Pony Capsule Collection

    Rothco and Pony have their cake and eat it… Collaborations are becoming an increasingly common part of fashion as they are music, with brands trading off each others cachet and cool. The collaboration between Rothco and Pony is no different. […]

  • Adidas Consortium EQT

    Running Support OG As the old saying goes, “Never trust a man with bad shoes”. In 2013, we welcomed the return of the running shoe into the fashion fold, with pretenders to the throne like Saucony & New Balance going from […]