• XWHY STYLE: Return of the Max

    Everybody loves a throwback and Nike are no different. They have made an art form out of refreshing and remixing past silhouettes and this Autumn is no different as 20 years on from their first release, Nike are launching a […]

  • XWHY STYLE: NikeLab x Pigalle Collaboration

    In the ongoing collaboration between NikeLab and Pigalle, basketball has remained constant. This collection is no different, broadening the scope to include new garments/silhouettes that work seamlessly for men and women. This is the first time Pigalle founder Stephane Ashpool […]

  • 2017 Election: Fashion Politics

    A lot of predictions have been made and sides picked already, but with just over a week to go, but there is one form of political canvassing that could still have an effect on this election campaign. One that everyone […]

  • Teespring: Sweets for my sweets, T-shirts for my Mummy…

    With Mother’s day coming up this Sunday, there are normally two sure fire gifts that us guys can rely on to put a smile on the faces of the Mothers in our lives, Chocolates and flowers. If however you’re looking for […]

  • XWHY STYLE: NikeLab Dunk Hi x COMME des GARÇONS

      The NikeLab Dunk Hi x COMME des GARÇONS aka the “Invisible Shoe”   The Dunk retains its leather overlay, in black, over a translucent tpu vamp, quarter, tongue and collar, revealing foam underneath the tongue and collar, in addition […]

  • XWHY STYLE: NikeLab Dunk Lux Chukka x RT

      Before last year, Riccardo Tisci had been known as an “Air Force 1 guy,” but his latest NikeLab collaboration offers a new take on the “Dunk”. Tisci and NikeLab have come together to create the new NikeLab Dunk Lux Chukka x RT. The […]

  • XWHY STYLE: Reebok Butter Soft – One style, three trainers

      Reebok are back at it again, keeping a classic alive with their Butter Soft versions of their Reebok Classics and Workouts as well as the lesser known C Club. With these the beauty is within the simplicity, a great […]

  • XWHY STYLE: Adidas x Raf Simons

    The latest Adidas x Raf Simons collaboration is not one for the shy retiring types, the bronze leather Stan Smiths are sure to standout  and become the standout piece of any outfit . The bronze Stan Smiths are on sale now at […]

  • XWHY Style: Nike Air Force 1 Ultra Flyknit

      There are classic trainers and there are new trainers. Every now and then the two come together and something magic happens. Last week  saw the launch of the Air Force 1 Ultra Flyknit, Thirty-four years after the launch of […]

  • XWHY Style: Official Gallery x Brixtol

    3M usage on streetwear has been on the rise over the last few months and this Collaboration between Swedish brand Official Gallery and Brixtol uses it to maximum effect. The mid-length Jacket is the Hoolihan DARK Reflective canvas jacket and […]