Style and Substance – Storm the DJ
XWHY speaks to international success and all-round fierce female Storm the DJ about her musical highs, favourite tracks and women in the industry…
Firstly, as you will no doubt have noticed, Storm is achingly beautiful. It’s no wonder then, that before her unarguably successful career as a DJ, she was a touring model. Before hitting the likes of XWHY, she’s graced the pages of fashion bibles like Vogue, Glamour, Cosmopolitan, Vibe and W magazines and worked in this capacity in various cities all over the world.
But it is in this latest incarnation that she feels most powerful. Making great strides in the DJing world – she plays at top venues in Hollywood, Las Vegas and beyond – she is making her mark as a female Dj in a world which is still predominantly male.
I always like to say that ”When the women are happy, everyone’s happy”, and I think female DJs are the best at making that happen. Also, the DJing world, like many others, is such a male dominated industry that seeing a female DJ is always a nice change.
I wouldn’t necessarily say there is pressure to have a “tough” image, but at the same time, you do actually have to be tough in practice. Whether people like to admit it or not, we’re still at a disadvantage in terms of people’s expectations. So, because of that, you get to a point where you can’t always be “sugar and spice”. You have to be strong and powerful to deal with all the things the industry throws at you. And I definitely agree that being strong and tough displays a great positive image for women.
I actually grew up listening to mostly Hip-hop and R&B. My dad was an aspiring DJ so he wanted to make sure he kept up with everything new. I grew up with my dad in the military so we moved around a lot, which exposed me to a lot of different music and cultures. It was only when I lived in Europe that I was introduced to House Music.
My first gig was literally one month after I started learning how to DJ. It was a Halloween party at a popular Hollywood Nightclub. I was so excited, but I was also terrified, and I almost cancelled on the promoters! When I got there, the club had this mixer that I had never used, and I was completely confused about how to work it. I ended up just having to closely watch my opener, and luckily I caught on very quickly. After that moment of slight panic, my night went great!
I mainly lived in Germany, but I’ve traveled to other surrounding countries quite a bit too. I would probably say Paris is my favourite city, but since I lived in Germany for so long, I learned to speak some of the language, so was able to speak two languages fluently for awhile.
At this club in LA, they have a huge Red Chinese Dragon that comes out and crowd surfs! They also have people who breathe fire. It’s pretty crazy, but also very cool. Something you have to see to believe.
Music inspires fashion, and fashion inspires music. Just look at the House world – the kandi beads and the furry boots were conceived thanks to that particular musical genre. I also feel like modelling help my DJ career, and now DJing helps my modelling career.
Right in front of the TV. Haha. It’s so rare that I actually get to sit down and watch a television show or a movie. I love shows like Scandal, Grey’s Anatomy, and Criminal Minds, but my life is so hectic that I am rarely able to give any time to them.
Lana Del Rey, who I’m a little obsessed with, had some great tracks with ‘Summertime Sadness’ and ‘Young and Beautiful’, also Zedd’s ‘Clarity’ and Fatboy Slim’s amazing ‘Eat, Sleep, Rave, Repeat’.
To become one of the top EDM DJs. Right now the top 15 are all men, so reaching that level is my ultimate goal.
For the world to put men and women on equal playing fields, for women to be given the same opportunities men are given.
Check out Storm’s Website HERE, where you can find her regular Stormcasts and details of her upcoming events.
Also, you should have a little read of her BLOG.