Stop Losing Potential Sales by Converting Your Leads the Right Way
How many times have you lost a potential say in the past week? A handful of times? A dozen times? Perhaps a hundred separate instances of a customer putting items in their cart, only to end up never visiting your site again? It happens to every business owner at some point and it’s a horrible feeling.
Failing to convert a lead is a difficult time. It makes you feel worthless as a company, or you might even curse at the customers as a result. Unfortunately, this is just how things go and you can’t win them all–but you can certainly fight to convert those leads!
Mastering the art of lead conversion is a great way to provide more convenience and make the lives of your customers easier. To prevent you from losing any more potential says, we’re going to talk about a couple of different ways that you can convert leads and make a profit.
- Make it clear what your customer is buying
There are plenty of vague descriptions for products on the internet and these are terrible for converting leads. If you can’t convey what your product is in a couple of lines then you’re losing potential sales by simply not making it clear. Try and reduce the amount of text that you’re adding to product descriptions and ensure that it is simple, clean and easy to read.
Add whatever technical information is required to help the sale. For instance, if you’re selling a laptop then make sure the customer knows all of the specs, give detailed information about the item and list all of the assistance they’ll get if they purchase from you. Even if you’re a new startup, it’s important to write excellent product descriptions that will make it easier to draw in more customers and convert leads.
- Write up an FAQ or support page for complicated products
If you offer products that need a lot of introduction and explaining, then write up a simple FAQ page that will help you convert leads. On your FAQ page, you should be answering common questions that you already receive via social media on a weekly basis, or look at your support emails for inspiration on what you can add to the FAQ. Remember that it stands for frequently asked questions, so don’t put random bits of information that no one really cares about.
Your FAQ should be short and concise, but if you’re having difficulty writing it then you may want to consider hiring a writer to do it for you. The quality of work you’ll get will depend greatly on the skill of the writer, so it’s essential that you ask for samples of their work before you hand over any cash or make a deal with them.
Customers are smarter than ever and will always compare prices–even in your store. (Source)
- Offer more payment methods or financing options
No matter if you’re a physical store or an online retailer, it’s important to offer several different payment methods because everyone likes to pay differently. Some people prefer to pay for their own cash while others like to use online wallets. Look into setting up a PoS payment system to make it easier for you to handle payments and offer your customers more convenience when paying for their goods.
You may also want to set up financing options if your goods are relatively expensive. If you’re selling expensive electronics or working as a contractor, then you may want to look at ways to let your customers finance their purchases. This will allow people to be more comfortable buying your products or services without worrying about the overall cost.
- Focus on your website design
Your marketing email might have drawn them in, but your website might be screaming that you’re an amateur. It’s important to have a simple yet clean website design so that when you do manage to convert a marketing lead, your customers aren’t put off by shoddy design or a barely functional customer portal. Most people wouldn’t deal with a business that had a poor website, which is why it’s important to make it a focus.
Make sure your website is fully-functional before you start sending out marketing emails. Ensure that all of the features work by testing your website. Make sure you don’t neglect mobile and tablet users too. Test your website on a number of different devices and platforms and ensure all of the features work so that your customers get a smooth experience.