Nike Air Max 1 Premium iD. Elephant Collection

A happy marriage of two of Nike’s biggest design staples – the Air Max and their famous elephant print.

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The Nike Air Max, with its sole’s visible air-pockets, has enjoyed fairly universal popularity since its debut in 1987.

Over the years the brand’s characteristic boldness begged for brighter colours and more exciting print varieties. Actually, it’s a wonder they hadn’t incorporated their elephant print sooner.

The Air Max 1 Premium iD is customisable – determine the reach of the print, the colour of the swoosh and the texture and appearance of the base.

Get yours here: Nike Air Max 1 Premium iD

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