Name that Neon – Swim Shorts

Forget jealously watching suspiciously wealthy Russians, swanning around on outrageously large Gin Palaces. This summer is all about festival-beaching.

No-one is nipping off for a quiet read on a deserted strip of sand. We’re embracing everything bombastic about being on holiday – raving it up with loud, attention-grabbing, neon patterns and colours. Dance in front of a beach stage, sip vodka instead of Pina Coladas and celebrate combining two of your favourite past-times – holidays and piss-ups.

Neon trunks are the preferred sartorial beach statement for this kind of trip. Whether they’re a touch tongue-in-cheek or all-out, unabashedly mental.

Here is our pick:


Frank’s Zebra print trunks: £50 – SELFRIDGES



Shark Print Swim Shorts: £22 – ASOS

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Diesel 55DSL Becer Scene Print Shorts: £20 (down from £40)- USC



Hurley Phantom 60 King’s Road Board Shorts: £59.99 – SURFDOME

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ETRO Neon Printed Swim Shorts: £141 – FARFETCH

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Fabric Dip Dye Swim Shorts: £10 (down from £18) – USC

And for the really brave:

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Dan Ward Printed Swim Trunks: £100 – MR PORTER

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