Making Your Store Stand Out On The High Street
If you currently run a store that is located on a busy high street, you need to make sure you stand out from the competition. However, with all businesses aiming to do the same thing, this can be a challenge. So, just how do you make your high street store pop? Read on for some useful tips that will make a big difference to your business.
Emphasise your USP – There is only one place to begin, and this is with your USP – your Unique Selling Point. This is what makes your business stand out from the competition. What distinguishes your company from other businesses in your industry? Once you know what makes you different, you will then be able to market this effectively so that people choose your company over others on the high street.
Striking display signs – You are never going to stand out if your signs fade into the background. You need bold and eye-catching designs that are going to make a good impression while still remaining stylish and in keeping with your brand identity. A1 Designs neon signs are a great example of this. They make a huge impression and turn heads for all of the right reasons.
Integrate your online and offline marketing strategies – It is important for all of your marketing strategies to be integrated if they are going to be effective. You can use your online marketing efforts to direct people to your store. For example, you can advertise your store on social media. Use Twitter to engage with potential customers and show off stunning photographs of your products on social media. By doing this, whenever one of your online followers is in the area they will be keen to check out your store.
Focus on customer service – Customer service makes a huge difference. If someone walks into your store and experiences amazing customer service, and then they walk into a competing store whereby they don’t get the assistance they need, you have already won the battle. Remember, it is not only about what is displayed in your window that makes a difference, but what goes on inside your store as well.
Host experience events – Another way to make sure your business stands out on the highest is by launching experiencing events. Barclaycard carried out a study regarding the consumer demand for in-store experiences and the events that have been created for this. They found that companies investing in such events boosted their yearly turnover by an average of 14 per cent.
As you can see, there are a number of ways that you can make your high street store stand out from the crowd. Follow the advice that has been presented above and you should be able to notice that more customers flock your way!