Keen But Not Clingy: Perfecting Communications With Potential Clients
We’ve all had dealings with a company who wouldn’t leave us alone. You know the companies we’re talking about. You give them your phone number, and they ring you FIVE TIMES A DAY! In the end, you’re two calls away from a restraining order. No matter how many times you ask to be taken off the calling list, the calls continue. And, if they go unanswered for long enough, the emails start. Then the letters. Before long, it’s like you’re dealing with a stalker. These issues put you right off doing business with the company. In fact, you inwardly shudder every time you hear their name.
You probably already know not to make the same mistake in your company. You want clients to know you’re keen to work with them. But, you don’t want to enter stalker territory. In truth, though, the line between the two may not be as clear-cut as you think. One wrong move and you could cross that line. Which is why we’re going to look at how best to show you’re keen, but not clingy.
Don’t phone them. Ever.
This may come as a surprise. Phone calls are an essential part of business. And, if you’ve arranged to phone this client then you should. But, a probing phone call is unlikely to work. No one enjoys a sales call. They’re irritating. Which is why you need to find alternative ways to reach out. A personalized email would be a better option. It’s not invasive. They can answer when they want, or not It doesn’t have the same badgering phone call quality. And, by working with companies like Qoverage, you can perfect your email game. That way, you’ll be able to manage your emails with no hassle. This could work as your primary form of communication in no time.
But, a string of unanswered emails isn’t going to help
So, you’re emailing instead of phoning? Great. But, your emails so far have gone unanswered. So, you’re sending more. One a day, in fact. Sometimes two. This will undo the purpose of non-invasive emails altogether! Accept it; business people are busy. It may be that your email is at the end of a long line. But, if you keep sending reminders, this client will soon lose patience. Think of them as a lover. Would you send text after text to a girl you’ve been on one date with? Never send a string of emails. If you don’t get a reply, send another a week or so later.
Play it cool
Sticking with the date analogy, it also pays to play it cool. It’s great that you’ve managed to grab customer interest, but you don’t want them to know you’re keen. Following the above pointers will help you here, but you might want to take this further. Keep things on a mutual footing, and let them know that they need you as much as you need them. This is not a chasing game; it’s a joint business deal!