Is The Future In Data-Collecting Tools?
The Internet of Things has become an integral part of our lives. Nowadays, and despite the GDPR regulations coming into force at the end of May, it’s fair to say that most digital users are happy to let tools collect and share their data. The main reason for wanting your data to be used is that, ultimately, you can be assured to receive a service that is tailored to your needs and preferences. Unfortunately, the recent data confidentiality scandal suffered buy Facebook highlights the risks of collecting and misusing data. As a result, it’s not unrealistic to imagine that some users would have chosen to stay away from one of their favourite social media platform. Maybe, you’ve become cautious about sharing personal information online. You might even be welcoming the necessary process of approval launched by the GDPR as a way of ensuring you can gain control back of your data – all it takes is to ignore those GDPR emails asking to confirm your agreement and your data will be gone after the May, 25th. However, it would be foolish to fall into a state of data panic. Data-collecting tools shape our future, and here’s why:
Tools that track your activities
There is no denying that using tools that can gather knowledge through data collection can be extremely useful, especially in a situation where you are seeking improvement. The most obvious example is, naturally, the fitness wearable gear, which can track the calories used, your speed, your location, your heartbeat, and some can even monitor your sleep patterns. Used correctly, this info can help you to improve your fitness levels. Similar tracking tools can be found in the professional sector, such as wearable sensor tech that can track the movements and activities of employees with the purpose of establishing better in-house health and safety strategies. The bottom line is that you can’t improve without collecting the relevant information on what and how you are currently doing.
Tools that track the activities of others
Admittedly, in the business world, the relevant data don’t always relate to your activities but to the behaviour and preferences of others, such as monitoring of web users interact with your e-commerce site, for instance. Tools, such as Google Analytics, provide information about your web visitors, the pages they read on your site, the links they click, and even where they came to find your website. Used effectively; such tools can help businesses to improve the online experience and address topics that their visitors are interested in.
Tools that use data for control
At a personal level, more and more homeowners are embracing the potential of a smart home that monitors its activities to let you control essential settings via an app. If the house too cold? You can be notified and turn on the heating system, even if you’re not at home. Can you design a strategy to reduce your energy bill using your smart home systems? Smart heating and lighting app developers believe that it is possible for individuals to analyse their energy consumption and set the tools so that it can control comfort and savings. In fact, there is already a smart house in Germany that can manage its heating and lighting based on previous data and the current situation, so that the homeowner doesn’t even need to get involved.
Why are data so important?
Modern society is built around data, not as a mean to reveal confidential information, but instead as a way to take better decisions. From individuals learning to improve their fitness levels to homes that can turn the heating when it snows outside, data-driven decisions are an integral part of a productive and functional society. In the business world, data-driven decision-making processes are connected to business growth, while individuals who use data aim to achieve personal growth and/or wealth development. Ultimately, we need data because they help to understand our impact on others and on ourselves better.
Does that mean you need all the tools?
It’s very likely that by 2050,data-tracking tools will manage and improve people’s personal and professional lives. In the meantime, it’s fair to say that indulging in tech over-consumption is ineffective. The process of data collection and analysis is still in its infancy. Indeed, there is no point in purchasing today a technology which remains misused and misunderstood. We are still at the beginning of our data journey.
It is easy to see the role that data play in your everyday life, from helping you to improve your activities to giving clues on how to address the needs of your target audience. While we can expect the Internet of Things to play a significant role in the society of the future, it’s crucial to remember that our data use and understanding needs to grow!