How To Network For Your Small Business

Whether you’re new to business or this is all old hat to you, the importance of networking should not be underestimated. It is how you get your business out into the industry and how you can measure yourself against your competitors. Networking is how you gain clients, customers, and business partners. Below are a few ways that you can network effectively for your business.


This is a fantastic way to generate new business and get yourself known within the industry. By going to conferences and events, you get to make friends, see what the competition is up to, and generate new business. You’ll need to make a good impression though, using something like shell scheme stands made by Rocket Print Promotions could help your stall to really stand out amongst the crowd. You will also need to set aside time to have conversations with other event goers. Focus on quality here, not quantity. It is better to really connect with a handful of people than it is to have a huge amount of meaningless and unmemorable conversations with half the people there.

Cold Leads

Cold leads will probably be the bulk of your new business generation, and you shouldn’t be scared of being told no. You need to work on your introduction techniques and try to find some common ground immediately. If you can connect on a personal level, then they will be more likely to offer their custom to you or remember you when they need you. The key here is to take the time to build relationships before they are needed. That way you will be their first port of call when looking for a business like yours. You should keep the conversation feeling natural at all times so that they never feel like they are being cross-examined or pitched to.


Your existing contacts are potentially the best way of networking for your small business. You can use your current clients, or your friends and family, to introduce you to people who might be able to do business with you. This is extremely effective because people are more likely to trust and do business with businesses who have been recommended to them by someone they trust. As you start to build your network of clients, you can rely on your satisfied customers to introduce you to their contacts, and you can start to build some good, strong working relationships.

Hopefully, these tips have helped you to realise the importance of networking. Online advertising and SEO has its place, but nothing will ever beat the effectiveness of meeting someone face to face and shaking their hand. Just make sure that when you are meeting people that you are presenting yourself in the best possible way. Wear a suit, make sure your shoes are clean and polished, and come to every meeting prepared with information and knowing your prospective client’s business too. Just a little bit of research can be the difference between winning them over and wasting their time. Make sure you are always doing the former.


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