Hosting An Outdoor Event: The Dos And Don’ts
An outdoor event can be great for your business. There’s a lot of room to host your event, a lot of chances to invite all the guests you want to, and the ability to be as creative as you want. And even though you have a new reception area in the office, it’s time to turn your attention to the true wowing power: using an outdoor space to show off how well your business is doing.
Don’t: Let the Weather Stop You
Come rain or shine, there’s a lot you can do with the outside space no matter how sunny or overcast it looks. You can make a lot out of a bad situation when it comes to perfecting an event, and because of that, make sure you’ve got some tricks up your sleeve. It all adds to the authenticity behind your business after all!
If it rains, pump those puddles away. If it gets too hot outside or inside any of the tents, offer cool drinks and icy foods to make sure your guests aren’t in any discomfort. These can all be sweet touches, and you can do a lot in the way of hospitality to keep your guests impressed for the rest of an otherwise uncomfortable day.
Do: Use the Space
If you have a huge backdoor area to use, or a field with a few marquees in it, make sure you’re using the space to good effect here. Set up rooms to exhibit different kinds of products and any art associated with them, have tours around these rooms for anyone willing to listen, and set up the ability to take walks in groups. When investors mingle amongst you, you’re creating a good environment for making sure a lot of business and money talk is directed your way.
Do: Make Sure the Event is Well Lit
If you’re hosting towards the evening or at night, there’s a lot you’re going to need to purchase in the way of lighting ability. Of course you don’t need construction lights pointed at every single section of your venue, but you’re still going to need to make sure your fairy lights and custom made LED bulb paintings are more magical than they are dangerous.
If there’s a lot around for you to light up, you’re going to need a reliable generator to make sure the strings you’ve artfully hung up and the creative pieces in the corner of the marquee are always shining bright. Look into rental diesel generators if you’re finding yourself in this kind of position, and you know it’s going to be hard to have power lines all over the ground for people to trip over.
Marketing events are still strong in the modern day and age, so try planning one! An outdoor event can work wonders for you as long as you know what you’re doing. Hopefully you can use these pointers to your advantage and really put the wow factor in what it is you’re up to.