#FOUND – Pocket Chief

NEW MANCHESTER BASED LABEL POCKET CHIEF IS XWHY’S BRAND OF THE WEEK

It’s always nice when a new name in men’s fashion manages to perfectly capture an ideal or an ethos when creating a brand. Pocket Chief has managed to just that by embedding their vision in the history of Native American Indian culture whilst catering for the modern mavericks mentality. Pocket Chief was born in Manchester this year with the vision of uniting a brotherhood of individuals by helping a modern generation of men striving towards what they believe in: a true gentleman with a warrior’s spirit.

The Indian chief ‘s headdress is formed from the feathers he has collected, feathers earned for brave and fearless acts.  However the most prestigious of these were of the golden eagles, the masters of the sky. Pocket Chief’s are the modern man’s golden feathers. They represent his courage and his confidence, his style and his wisdom, his power and his freedom.

They have launched with three distinct ranges; Classic, Paisley & Golden Feather. Our personal favourite items from the collections have to be the Lunar and Dream chiefs (pictured below), which have strong geometric patterns and unique quotes worked into the design. 

All of the Pocket Chief, pocket squares are made in Britain from 100% silk and are custom designed by their in-house designers. In addition to their current ranges, they also offer a bespoke service for weddings and personal occasions.

Here’s a look at their Menswear Spring/Summer 2014 collection:

You can purchase pocket squares from the range HERE.

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Dream-Chief-Lookbook--510x652 Lunar-Golden-Feather-Collection-510x652Dream-Golden-Feather-Collection-510x652 sample sheet logo

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