Advertising Your Business through Your Fleet
There are many different platforms you can use to your advantage to advertise your business today, and one of these platforms is your fleet of vehicles. If you have a number of company cars, or you are thinking about getting one, you should also think about how you can leverage this to get word out about your company. With that in mind, read on to discover some top tips to help you get started.
Choose your vehicles with care – There is only one place to begin, and this is with your choice of vehicles. If you are yet to purchase company cars, or you are going to buy one in the future, you need to select a car with car. Choose something that has a big surface area and will be a lot easier for advertising. You should consider liaising with experts such as those at the Smart Car Business & Fleet Centre at LSH Auto. Companies like this can advise on the best vehicles for you in terms of efficiency and achieving your operational goals while also marketing effectively too.
Don’t ignore the roof – A lot of people tend to overlook the roof of their vehicle when it comes to marketing graphics. After all, they deem this to be a pointless area that no one is going to see. However, is your car likely to be parked outside of a tall building block for most of the day? If the answer to this question is yes, then roof advertising is definitely worth considering. In fact, in this case, it’s likely to be the part of your vehicle that is most on show.
Reduce the amount of text and make it legible – This is where so many business owners go wrong when it comes to vehicle graphics! They try to incorporate as much information as possible. Plus, they get concerned with fancy fonts and colours. However, the most important factor is to have a legible graphic. Remember, your car is going to be on the move. People will usually only have a quick second to digest the advert. Therefore, make sure the colours contrast perfectly so they are easy to read. Also, keep the details to the bare minimum.
Think about your ideal customer – Last but not least, if you want your vehicle advert to be a success, you need to design it with your ideal customer in mind. Think about what is going to appeal to them. What is going to grab their attention and make them take note of your car? If you master this, your vehicle advert will immediately be a hit!
As you can see, there are many different factors to take into account when you are advertising your business via your fleet of vehicles. If you follow the advice that has been presented above, you can use your fleet to your advantage by attracting more customers no matter where you are.