4 Realities Of Starting A Food Business
The food industry is one of the biggest in the country. By 2022, it is projected that the industry as a whole will be worth a staggering £213 billion, and with a public appetite for variance a huge part of that industry, it’s only natural for any wannabe entrepreneur to consider food a viable industry for their business.
If you’re a dab hand in the kitchen, you might be onto a winner by choosing food as the industry you wish to specialise in. However, it’s important to consider all the facts before you make your choice– sadly, moving into the food industry isn’t as simple as cooking up something delicious and offering it to the public…
1) You will need to prove the health and safety of your kitchen
If you’re going to be producing food for human consumption, either at home or in a commercial kitchen, then you will need to obtain a food hygiene certification. You don’t have to have this in most circumstances, but it’s hugely beneficial — and helps protect you against any claims of food poisoning — if you do. Luckily, the certificate is easy to obtain and can be done online; there’s a helpful list of training providers here.
2) Packing is nearly as important as the good itself
As consumers, humans are constantly told not to judge a book (or whatever item it is) by its cover… but we do. We can’t help it, to an extent; we’re programmed to want to buy things that look nice. You’re going to have to tap into this if you’re going to sell food to the public; wrapping your wares in cling film isn’t going to cut it. There are thousands of different packaging options out there, from basic boxes to custom stand up pouch design branded with your business name and logo. Whatever you choose, just ensure that you put almost as much time and effort into the packaging as you do the food itself– that sounds like a waste of time, but it really isn’t.
3) Do something different
We are a nation of foodies, which is great if you’re looking to enter the food industry, but not so great if you consider how saturated the market is. If you’re going to sell food to the public, you need to offer something different and unique. There’s little point in just duplicating a product that’s already available; you need new recipes, new ideas, and new ways of doing things. Spend some time experimenting in the kitchen, putting a quirky twist on old staples or creating something entirely new from scratch– anything that can give your food business a USP is to be embraced.
4) You will have to deal with complaints
Food and taste are entirely subjective, so you have to be ready for the occasional complaint. This is inevitable, but if you struggle for self confidence, it may be something you find tough to deal with. If you’re going to make your mark in the food industry, then you have to ensure you have a tough enough skin to cope with the issues posed by occasional tough feedback.
If you’re confident of navigating and understand the issues above, then a food business might just be the perfect match for your entrepreneurial spirit.