10 Creative Ways To Promote Your Business
One of the biggest errors in business is failing to market yourself. Yes, it can be costly and time-consuming, but if you don’t make the effort to promote your business, you are almost guaranteed to fail. So, what are you going to do about it? In this article, we will give you a list of creative marketing strategies you can tailor to your business. So, whether you work on your own or with others, consider the following ideas.
- Be creative with your website
Your website is the face of your business; the place where you can turn visitors into customers. If you don’t have time to work on your site yourself, hire a digital marketing agency, such as CandidSky, or outsource to freelance writers to update your site with fresh, relevant content. A boring, drab website will get you nowhere, but if you can dazzle your visitors with an attractive site and engaging content, you will position yourself above your competition.
- And the winner is…?
It could be you, but even if isn’t, entering a business award competition will give you the exposure you need. Of course, it would be terrible if you met a resounding defeat, so don’t enter if you are going to get bad publicity! Still, if you have a chance of winning an award, check trade journals and local media for any competition you may be eligible for. Not only will you get media attention, but if you win, you can proudly display your credentials on your website.
- Write a book
No, we aren’t talking about that novel you have always been meaning to write. Rather, we are suggesting something as simple as an ebook, a piece of literature that you can put up on sites such as Amazon. It needs to be connected with your business of course, be it an informative piece to educate others, or if you have an interesting story to tell, advice on how you came into business. You could give it away for free, or make a little bit of money by charging a small fee. You probably won’t win the Booker Prize, but you will at least gain some publicity.
- Become a public speaker
If the thought of public speaking brings you out in a cold sweat, then this may not be for you. However, if you like the sound of your own voice and think you have something interesting to say, you could take to the stage like a miniature Steve Jobs (may he rest in peace) and tutor others while spreading the word about your business. If people like what they see and hear, you will probably be invited to speak at other events, be they seminars, conferences, stand-up comedy gigs… every world’s a stage! Of course, if you do go down like a lead balloon, at least you tried, though you can find some valuable public speaking tips online.
- Brand your company everywhere
Assuming you have created a brand for your company, you should get your logo and business slogan out into the world. Print your brand on pens, hats, t-shirts (and more), and give away these items at trade shows or to clients and customers. Whenever you or your staff make an appearance at a public event, dress yourself up in a self-branded costume. You might even plaster your vehicle in branded decals, and hire others to drive, spreading word of your business as far as the eye can see… or at least as far as your fuel expenses will allow!
- Get media attention
Circus owner Phineas T. Barnum once said, “there is no such thing as bad publicity.” Well, yes there is, especially if it could lead to the downfall of your business. However, if you can get media attention for something positive, you will get a lot of free press to promote what you are doing. Perhaps you have donated a large sum to a charity. You may have come up with something innovative within your industry. Or you may have pulled off an outrageous publicity stunt to grab public and media attention. Whatever it is, ensure it’s good news and not bad news you are becoming famous for.
- Sponsor a local sports team
Getting involved with the local community is vital for any business. There are plenty of ways to do it, but sponsoring a team is one that will also get you noticed in the local media. Having your logo on the back of the players shirts may not make the team play better, but you will at least build awareness for yourself. Hint: try and pick a team that plays well, as you may not want to be identified with a notoriously bad team
- Say ‘thank you’
Word of mouth is everything in business, and by opening your mouth politely, you will garner a good reputation. When a customer buys from you, say ‘thank you.’ Do the same for clients, vendors, and any connections who make your business better. Of course, you could also send handwritten cards for a special touch, perhaps at the end of the business year. It’s rare that people go out of their way to say ‘thanks,’ but by doing so, you will prove yourself as somebody with integrity, and it is a great tool for self-promotion.
- Ask for referrals
Don’t be shy! If you have customers and clients who have benefitted from your business, ask them to refer you to others. Whether they pass word about your business through their social media accounts, or directly speak to others about your worth, you will benefit from the kind word of those you have done business with.
- Go the extra mile
Finally, one of the best ways to promote your company’s worth is to actually do something that will please your customers. This includes giving great customer service, such as prompt feedback and free shipping and return costs. However, there may be other ways you can go the extra mile, such as the ideas listed here. As we said, good word of mouth is vital, and if your business operates above and beyond the practices of others, you are going to get the positive promotion you need.